Thursday, September 9, 2010

ARCA: Canadian Steve Arpin and team to wear pink in Toledo

CORNELIUS, N.C. – When Canadian racer Steve Arpin heads to Toledo Speedway for this weekend’s Northwest Ohio Ford Dealers 200, he’ll be showing off the team’s new pink!

“Supporting breast cancer research is something very personal to the entire Mike’s Hard Lemonade Co. and we’re really honored to be a part of the mike’s hard lemonade ‘Pink’ program,” said Arpin. “It gives us a chance to bring awareness and support to those affected by breast cancer.”

“The fight against breast cancer is one that's very personal to us at Mike's,” said Philip W. O’Neil, President of Mike’s Hard Lemonade Co.  “Which is why we're supporting The Breast Cancer Research Foundation in memory of Jacqueline S., a part of the Mike's family since we were founded and a really great woman who left us way too soon.”

As a tribute to their long-time colleague, the company made a $250,000 donation to the Breast Cancer Research Foundation in her memory last year....a contribution Mike’s has pledged to repeat in 2010.

While National Breast Cancer Awareness Month is officially October, the ARCA schedule has but one race that month. Therefore, Arpin and his Venturini Motorsports team decided to waste no time and launch their campaign a little early.

To create on-track awareness, the No. 55 Toyota will be sporting a mike’s hard pink lemonade design for the remainder of the ARCA Racing Series presented by RE/MAX and Menards season. Away from the track, Arpin will be doing his part by launching an eBay Charity Auction to benefit the Breast Cancer Research Foundation. Items to be auctioned will include autographed diecast cars, t-shirts and racing memorabilia. For additional details and exact auction dates, please visit

Arpin is also encouraging fans to show their support and “Fight Hard.  Wear Pink.” to the races, as well as his Toledo-area driver appearances.

Friday, September 10th: 3 – 5 p.m. @ Kroger // 4633 Suder Avenue // Ottawa River Road

Saturday, September 11th: Following Qualifying @ Fan Fest // Mike’s Hard Lemonade booth

Come out and enter for your chance to win a Steve Arpin crew shirt signed by the entire No.55 Mike’s Hard Lemonade Team. Drawing @ 4:00pm Must be present to win and must be over the age of 21 to enter.

Saturday, September 11th: Mike’s Hard Lemonade / Aarons NASCAR Party – 5 – 7 p.m. @ Toledo Speedway Bar & Grill

The 200-lap Northwest Ohio Ford Dealers 200 is scheduled to begin at 2 p.m. ET on Sunday, September 12, with live timing and scoring and live audio coverage presented by ARCA Nation at

VOTE Steve Arpin for the 2010 ARCA Series Most Popular Driver @

From Katrina Arpin